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Do NOT penalize yourself for indulging once in a while.
I certainly do not condone using food as a reward, in most cases, as this implies a degree of psychological dependence on food to make you feel good; to comfort you.  Comfort yourself by keeping your eye on the ball and working toward your goal(s).  You have the power to get there.  Don't jeopardize your goals by "indulging" too much.

Instead, I like to think that if you've busted your butt all week eating right and exercising, (if you're honest with yourself, you'll know) you should be allowed to indulge in some of your favorites. I am an ice-cream junky, but that doesn't mean that on Saturday after a hard, productive week that I get to eat a half-gallon of Breyer's Vanilla Bean (one of my favorites). Over-indulgence is a NO-NO. Moderation is certainly allowed.

You should never completely forbid yourself from ever enjoying foods you love but are recognized as unhealthy. Doing so will cause you to get down on yourself when you do happen to have an extra serving or two or eat something you feel you "shouldn't" have. The key is MODERATION and INFREQUENCY. Moderation and infrequency will keep that favorite food very much enjoyable.

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